What exactly is digital marketing?
Last Updated: 21.06.2025 00:56
Digital marketing is very similar to traditional marketing, its just the distribution is different. Instead of traditional methods like billboards or TV ads, digital marketing uses online platforms—think social media, search engines, email, and websites—to reach potential customers. It's about being where your audience is and connecting with them in the places they spend their time online.
Cross-promotion is a smart strategy within digital marketing. It's like teaming up with other businesses to promote each other's products or services. Basically, combining individual networks to create a large one. B2BHive does this for SaaS companies and Converkit.com and beehiiv provide this service for email newsletters. Its very effective.